Always fascinated by river and lake environments, Alex obsessively engages in spinning and baitcasting fishing. His focus is the research of the largest and most cunning fish at the top of the food chain in the river.

Over the years, he has had the opportunity to fish and learn from formidable anglers from whom he inherited a deep respect for these fantastic animals. For Alex, the true victory lies in executing a perfect catch and release (C&R).

He spent hundreds of hours on the rivers and lakes of northern Italy to understand the behaviors and habits of fish. He has tested equipment until finding the most durable fishing rods and lures capable of enticing the river’s big ones.